I know the goal is to sell out of all your inventory, but it makes me crazy to be out of one of my gift baseballs, and have to sit and wait until it comes back in stock. I would always rather have a pile of inventory I have to sell, then disappoint someone b/c I am out of the design they want. Must be my people pleasing nature….but I am happy to report that my stock came in and I am very happy now!! Fenway Park, Wrigley field, wedding baseballs, are all back in the shop!
So I am one of those people who is endlessly reading branding books b/c i am always eager to learn the latest thinking on how to best brand your business. The latest one I am reading is by Daymond John, from Shark Tank. He talks about going from a brand to a lifestyle. So I have been doing a lot of thinking lately about what my brand is and who it speaks to best. What makes my product unique is that it appeals to both men shopping for themselves, and women shopping for men. This makes it tricky to figure out who I am speaking to specifically- I guess maybe what unites them is just being a baseball fan!
Well it’s coming up to that time of a year- every time Valentine’s Day gets close I think of 12 new valentine’s day designs I want to create and offer- have to stop myself from making too many- but just seems like such a fun ball to make.
Maybe its the girl in me- paint baseballs for a living but still can’t stop dreaming of painting hearts on things! 🙂
So I decided to take the good advise my nephew Toby suggested and try boosting one of my Facebook posts. Now I have tried this before, but only for $5 at a time. He worked with a company that would boost posts for a few 100 dollars (maybe out of my league here) but that they reached Thousands of people!! So decided to try it today and see what happens.
My holiday sale is to offer people a free wood base stand with each baseball they purchase (now thru Monday night 12/1) Just add the wood base to your cart and enter coupon code HOLIDAY
Let’s see how it goes! 🙂
Ok, so who thought that preordering was such a great idea for my little business?! I have never done it before b/c I didn’t have a good system of holding people’s orders, and didn’t have a way to show people the gift baseball designs I make before they are ready for sale. But that has all changed now for 2 main reasons: Read More
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